Market Research

What problems are your customers facing and do they think you’re in a position to help them? Who are your biggest competitors and what marks their behavior? Are the members of your co-op or non-profit engaged in an appropriate way? Figuring out challenges like these are difficult and requires a thoughtful, deliberate approach to ensure the market intelligence you’re acting on is up to date and accurate. ICA specializes in combining desk research, qualitative interviews and professionally designed original surveys to understand the real complexities of a market. In the industries where we focus our efforts, we know the best and most useful databases, we have deep connections with industry players who can guide our research process, and we have the technical expertise to combine these various resources into actionable information that is low cost and high return. If you’re struggling to understand your market, we can help.